Sony and Microsoft have always had a weird relationship. Both companies compete in the technology space, but they also work together on many services and products. For instance, Sony’s laptops run Microsoft Windows, but in the past, Sony used the open-sourced Linux on their PlayStation consoles. Microsoft’s Xbox is a direct competitor with Sony’s PlayStation, and yet both of these tech giants show respect for one another.
In a recent Microsoft blog post, Sony and Microsoft announced a new partnership. With this partnership, Sony will gain access to Microsoft’s Azure platform to enhance its online presence further. The Microsoft Azure platform is a cloud-based server driven by artificial intelligence to allow developers to build apps and better serve their customers. Azure’s servers are placed all over the globe with branches in every country.
“Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation. Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.” - Satya Nadella, CEO of Microsoft
Other gaming studios have already begun using Microsoft Azure including, Ubisoft, 343 Industries, and Tencent. While we won’t see what Sony plans to do with this computing power for quite some time, it is a promising future for both companies. Sony has already pushed gaming into new technology avenues with virtual reality, and by gaining Microsoft’s cloud computing, both companies and consumers stand to benefit.
As we move forward in technological advancement, cloud-based gaming is looking more and more likely. With multiple companies like Microsoft, Sony, Apple, and Google looking into the next step of entertainment, what do you think will happen? Should gamers be worried, or should we hold high hopes for the future? Let us know in the comments section.
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